27 Jun Final event of DiscOver55 senior tourism project in Savonlinna
On June 8th 2017 the final event of DiscOver55 was held at the Spahotel Casino in Savonlinna, Finland.
During the morning session, targeted at representatives of local senior associations, Pellervo Kokkonen, national coordinator for Finland (tour operator Savonlinnan Matkatoimisto Oy) introduced DiscOver55 project and its results. Project’s general coordinator and representatives from each partner country presented the other three DiscOver55 destinations: Izola, Monte Pisano and Vulkanland, illustrating the products produced and the lessons learnt during the project’s activities.
In the afternoon, a specific workshop on Lake Saimaa senior tourism product involved local tourism service providers and developers, to explore the potential of senior tourism in Lake Saimaa, reaching out to new customer segments, increasing tourism in off-season period and prolonging the tourist seasons. The participants analyzed the experience of the Italian group during Pilot tests, in which 14 senior tourists visited Lake Saimaa and tested local activities, and examined the pilot test results and recommendations, confronting with the project’s experts from Finland, Italy and Austria.
Photo by F. Tamburro